What Customers Expect When You Market a Gluten Free Menu
Marketing a gluten-free menu can set your catering company apart! But what do gluten-free customers expect? Learn how to manage gluten-free accounts from marketing to closing the sale, from menu development through the event day. This session will enable participants to learn about the gluten-free market and gain strategies to develop a loyal customer base that will provide incremental revenue growth and strong word-of-mouth marketing. After this session, you will be able to:
• Understand the different needs and expectations of the variety of people who are seeking gluten-free options
• Identify the protocols that are necessary to safely serve gluten-free guests
• Develop a plan to market a strong gluten-free program
Read more about keys to successful gluten free catering (Catering Magazine, March/April 2014)
About Sidecar Global Catering
Serving the Greater Columbus Metropolitan area, Sidecar Global Catering is a full-service catering venture owned and operated by Scott Heimlich. They offer the same high standards in food and service established by their sister company, Barcelona Restaurant. The Sidecar staff prides themselves on exemplary service, going above and beyond for their customers and offering delicious, thoughtful flavor combinations on their menu.
Sidecar Global Catering puts 100% of themselves into everything they do and feel passionately about their product. Their professionally trained staff partner with you to create an unforgettable event for you and your guests, and satisfaction is always guaranteed. They can work with you to customize a menu suited to your event or theme, and will work to meet any dietary needs upon request.
About Our Speaker, Mary K Sharrett
Mary K Sharrett, MS, RD, CNSC, LD has been clinical dietitian for Nationwide Children’s Hospital for over 30 years. She is founder and dietitian advisor to the Gluten Free Gang, a celiac support group for adults, parents, children, family and friends of people with celiac disease in central Ohio. She is conference planner & host for 27 annual celiac conferences at Nationwide Children’s Hospital, and a member of the expert workgroup for the Academy of Nutrition and Dietetics’ Evidence Based Analysis Library on Celiac Disease. She has authored multiple articles/book chapters on celiac disease and the gluten-free diet, and a frequent speaker at local and national celiac group meetings and professional education seminars.
About Jorgensen Farms
Photo by Amy Ann Photography Photo by Ashley West
Jorgensen Farms is a 65 acre farm located in Plain Township (Franklin County), between Westerville and New Albany, Ohio. The farm has been continuously certified organic since 2002.
To protect the environment, including Rocky Fork Creek, which flows through the farm, an organic farming plan is followed. This system protects and improves plant and animal life, soil fertility, water quality and wildlife habitat.
Jorgensen Farms has been recognized with the Environmental Stewardship Award from the Ohio Sheep Improvement Association and the American Sheep Industry. Outreach and education have been major focal points for Jorgensen Farms, which has hosted numerous local and national events for chefs, consumers and farmers.
In addition to being a working farm, Jorgensen's also offers private event space, perfect for any function, including weddings.
Tuesday September 23, 2014
5851 E. Walnut Street
Westerville, OH 43081 (cross streets between Jennette Dr. and Harlem Rd.)
5:30 – 6:00 Registration and Networking
6:00 – 6:15 Introduce Jorgensen Farms, Sidecar Catering and Mary K Sharrett
6:15 – 7:15 Program
7:15 – 8:00 Dinner Service
8:00 – 8:15 PM Venue and Spotlight Feature
- Members - $35
- Associate Member - $40 (works at a member company)
- Student Member - $20
- Non-Member - $50
RSVP by Friday September 19, 2014
Gluten Free Farm to Fork menu featuring specialty products raised on Jorgensen Farms
Rentals provided by Lasting Impressions
Event Professional – Sidecar Global Catering
$35.00 Columbus NACE Member Ticket
$40.00 Associate Members (with the same company as a member)
$20.00 Student Member
$50.00 Non-Member Ticket